Ataara means "eternal". It is the vision of many dreamers coming together, to craft comfort with every stitch. Where every thread tells a story. Where every piece is handcrafted with the finest fabrics, dripping in intricate designs. That is Ataara for us.
Ataara is the story of many women coming together, each with their own ideas, personalities and experiences, to curate clothes that are dynamic and versatile. We represent the women of today, old and young, fierce and powerful, each one of them comfortable in their own skin.
Our aim is to bring together the traditions of yesterday and the modernism of today to create timeless pieces. We handcraft clothes that make you feel like home, yet sway you far away.
Our artisnal designs are a reminder of our traditions that ground us, and our wings that evolve us. We are for the women of today, earthy, yet global.